We've only just begun- no B.S.

I read of two recent, seperately published works by an academic and another writer, on the suject of B.S.

I wonder how the subject of B.S. would be researched?

What is no B.S. is that on-line usage is still in the infant stages.
According to some recent statistics, the top 5 Global Internet Marketers now constitute almost $200 billion in market cap.




Some even more staggering figures is that broadband has only been adopted in 20-30 % of US households.
It boggles the mind to think of the traffic that would be generated if this was at a higher percentage.
Off-line advertising is on a steady decline as consumers become more comfortable and satisfied with the on-line experience
The driving forces may be the tools used to access info.



What I would hope to see as broadband assumes widespread deployment, is a convergence of all things electronic.
Retailers use on-line adverising to promote brand awareness of products or services, but wouldn't you love to download music or videoes from your cell even if you would have to pay a nominal fee.
I know the technology is available, but is difficult to use.
How about wirelessly downloading a movie with your cell to your Home Theatre system which includes the widescreen TV, while you work in a different location.

The internet is all about volume, imagine, related content being released to a billion consumers almost everywhere.

Access is made easier, by mobile phone,tv,pc,PDA or any electronic device
I know it's all possible, no B.S. and I cannot wait for some of the future.



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