Friday, May 27, 2005

On-line purchases expected to increase by 20% in'06

We are in a new era.
Consumers are becoming more comfortable with making transactions on-line, this data has come from a recent survey done by the IDC.
I do believe that this time around, things are different,there is no mad rush, as in the earlier days that created the bubble, that had Uncle Alan wondering about irrational exuberance.
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There seems to be some semblance of order, and initiatives appear to be better planned.
There are things being done, that was not possible five years ago.

A friend of mine emailed a document while travelling across the Atlantic. I made changes to the document and emailed back to him, while I travelled across the country.

The pace of tech innovations is sure to accelerate, as deployment of broadband is ramped-up
I may be exuberant, but about the prospects of the future.
Retailers are shifting focus to on-line, and some are only offering web-only deals.

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This is sure to create some sort of paradigm shift, as more things go-online.
I see a paradox between gaining productivity ,and losing some personal or social contact.
Remember Faith Popcorn when she cited that" cocooning " a new trend.
Another recent survey cites that the trend to download music and movies is expected to accelerate.
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It seems almost inevitable, that very soon an internet connection will be as essential as food and shelter. The interconectivity can make the world a smaller and hopefully, a better place
Get in on the experience

Monday, May 23, 2005

We've only just begun- no B.S.

I read of two recent, seperately published works by an academic and another writer, on the suject of B.S.

I wonder how the subject of B.S. would be researched?

What is no B.S. is that on-line usage is still in the infant stages.
According to some recent statistics, the top 5 Global Internet Marketers now constitute almost $200 billion in market cap.


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Some even more staggering figures is that broadband has only been adopted in 20-30 % of US households.
It boggles the mind to think of the traffic that would be generated if this was at a higher percentage.
Off-line advertising is on a steady decline as consumers become more comfortable and satisfied with the on-line experience
The driving forces may be the tools used to access info.


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What I would hope to see as broadband assumes widespread deployment, is a convergence of all things electronic.
Retailers use on-line adverising to promote brand awareness of products or services, but wouldn't you love to download music or videoes from your cell even if you would have to pay a nominal fee.
I know the technology is available, but is difficult to use.
How about wirelessly downloading a movie with your cell to your Home Theatre system which includes the widescreen TV, while you work in a different location.

The internet is all about volume, imagine, related content being released to a billion consumers almost everywhere.

Access is made easier, by mobile phone,tv,pc,PDA or any electronic device
I know it's all possible, no B.S. and I cannot wait for some of the future.



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